The new Lara Croft PR media blitz keeps on rolling, and I parrot it here for you! (Allison Carroll)

This new Lara Croft model thing has been a big deal here on the blogs, but I'm suprised to see that it has been getting so much mainstream attention in the UK. I've seen a couple videos up on some print publications web sites, but in both cases it was region locked so I couldn't embed it.

Well, luckily (unluckily?) old GameTrailers came through with some good video as they usually do:

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Source: Joystiq